Professional listing photos, still relevant in this market?

It's undoubtedly the hottest seller's market in history. Are professional listing photos still worth the time and money? Today, nearly 89% of home buyers start their home search online. You don't get a second chance at a first impression. In this internet-driven social networking, e-commerce society, image matters.  It's why match-making websites are all the rage, and brick-and-mortar stores don't have much inventory.  Just like everything else they shop for, your buyer will emotionally buy into your home, online.

The truth is, houses are flying off the market nearly as quickly as they come on.  Do you ever wonder if "Sold in two hours!" was actually the best-case scenario for the seller? Proper marketing takes time, to season and produce the best result. At Verity Group, we remain committed to marketing our listings giving our sellers the most competitive edge possible. We work diligently with our clients to prepare their homes for the market, capitalizing on the best features.  We then partner with a top-notch real estate photographer to capture the images we need.

What are the very best features of your home? What about your community? Does your neighborhood have a giant pool, an amazing playground, or a golf course? Let's face it, an agent with an iPhone can't capture an open floor plan, let alone the beautiful green on the ninth hole.  Don't let your discount agent fool you, cutting corners will cost you more in the long run.  Our photographers use the right lenses and equipment to capture the features of your home, and community that will draw in potential buyers.

Everyone knows the goal online is to STOP THE SCROLL.  Truth be told, not every agent, or seller knows how to do that.  Spoiler alert, your next buyer probably won't click through five images of the same exterior picture from different views. Is your custom chef's kitchen your home's favorite feature? Or maybe your cozy fireplace or sunroom? Chances are, it'll be your buyer's favorite feature too.  Did you buy a home in a fantastic community with great amenities? Your buyer will want them too.  Our photographers know hot use professional post-shoot editing to maximize image quality and truly enhance your home's greatest features.  Our marketing team knows how to strategically organize the photos to draw in every single potential buyer.  They fall in love with your home from the moment they click on it, and their emotional commitment intensifies as they tour your home in person.

It's a numbers game. The more people who want your home, the better the final price and terms will be for you as a seller.  The internet makes that first impression and your photos are crucial.  Sellers already have an advantage in today's market, and getting as many potential buyers as possible ensures the strongest offer. With more eyes that stop on your photos, more people tour your home, which means more offers.  The secret sauce is proper marketing and proper market time. At Verity Group, we've mastered that game, and our sellers are the winners.

It won't take long. Just a few days to maximize and buyers will be fighting for your home. With the help of your Verity Group agent, you'll get personalized marketing consultation and strategy. We'll get you the top market value, and a smooth process. Agents are cutting corners all over the place because homes literally are selling themselves. Don't be tempted to let photography be one of them when it comes to your home. No doubt, it'll sell with or without the right pictures, but you'll always wonder if the pennies saved actually cost you thousands in the long run. We haven't compromised our marketing strategies, in fact, we've enhanced them. Our clients are the clear winners in this competitive market. If you are thinking about selling, let us give you a FREE consultation, demonstrating how we can help you win too.