The biggest mistake home sellers make when choosing a listing agent is selecting an agent based solely on two factors: the highest list price for your home and the lowest commission. But those two criteria have very little to do with hiring a competent agent and, in many instances, are completely irrelevant.


Agents can't tell you how much your home will sell for. To say that they can is a fallacy. A listing agent can show you comparable sales, pending sales, and active sales. When you choose the list price, the market will tell you if the pricing strategy is right. An agent can suggest the list price that will secure an audience of prospective buyers . The response from your prospective buyers will determine the outcome. 


Real estate agents are not created equal. Each has unique marketing techniques and advertising budgets. Choosing an agent with strong and proven sales and marketing strategies will maximize your exposure and give you a competitive edge. 


Why would an agent discount their fee? The value has to exceed the cost in any situation.  Typically, discount agents offer discount service that could actually cost their sellers significantly more than their perceived savings. Sometimes it's the only way the agent feels it's possible to succeed in a highly competitive business because the agent can't otherwise stand apart from the competition on service, knowledge, or negotiation skills. If the sole benefit an agent brings to a table is a cheap fee, ask yourself why. Is the agent desperate for business or unqualified? Consider these questions before committing to working with an agent.


You will be in a relationship with your listing agent for several months. Choose an agent that you like and can relate to. Most sellers want specific character traits in their agent.


Experience: Choosing an agent who is active with buyers and sellers in the current market is crucial.  They have their finger on the pulse of the market, and you’ll benefit from their knowledge and direction.

Honesty: Trust your intuition. Your agent is sincerely interested in creating a solution to help you achieve your goals.  They should gather the kind of information necessary to understand what is most important to you, and committed to helping you achieve those goals.

Networking: This is a people business. Does your agent have a good reputation?  Do other agents want to work with them? Having an agent that is well networked will make other agents eager to show and sell your home.

Negotiation skills: You want an expert negotiator, someone who can think outside the box, and create a “win-win” while meeting your goals.  If an agent is quick to discount their own fee, can they effectively negotiate on your behalf?

Effective communication: Sellers say communication and availability are key. Make sure you choose an agent who’s willing to communicate the way that you want and need them to.


You want to choose an agent that will go to bat for you during this process. You want them to protect your money as if it were their own. Selling your home doesn’t have to be a difficult task.  When you choose the Verity Group we’ll walk you through each step of the process, and are committed to meeting or exceeding your expectations.